> For the complete documentation index, see [llms.txt](https://docs.elixir.app/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.elixir.app/dashboard/in-app-purchases/developer/set-up-your-store.md).
# Set up your Store
## Create a Game Store
1. At the Developer dashboard, navigate to the Store
2. Click in the (+) button to add a new store
3. Select the Game you want to start selling products
4. Add the Game Backend URL, then click Submit
*The Server URL represents the game backend endpoint where the post-payment webhook from Elixir Store will be sent.*
{% hint style="warning" %}
After creating a store for a game, a unique pair of[ API keys](/dashboard/in-app-purchases/developer/handle-post-payments.md) will be generated in the background, that can be accessed in the [Game API keys ](/dashboard/management/api-keys.md)section. There you can edit the server webhook endpoint and access your public key.
{% endhint %}
---
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